![]() She exclaimed, "I don’t care what you call it it’s the best kitchen aid I’ve ever had." And just like that, KitchenAid got its name. ( Scroll down to watch the modern mixer get made at KitchenAid's Greenville, OH, factory.)īefore its official release a century ago, a KitchenAid executive showed the mixer-then the company’s only product-to his wife. They're an obsession, and it's been that way since the appliance launched in 1919. Why people treat their mixer like a family member, literally hugging it in photos. Why five stand mixers are sold every minute. After all, the colors are half the reason people obsess over KitchenAids. She's KitchenAid's senior manager of color, material, and finish-aka, one of the people responsible for the hysteria that ensues every time a new shade launches. "We work on these things for so many years before they hit the market, so we’re kind of like, ‘Oh, yeah, right- that’s launching now'," Jessica McConnell laughs. They were too busy developing a new one you won't even see for half a decade. In fact, the team that had created the color was nearly unfazed. Meanwhile, at KitchenAid's Benton Harbor, MI, headquarters, there wasn't a hint of pandemonium. KitchenAid's feed of tagged Instagrams became a veritable shrine to the fiery shade.īUY NOW Passion Red 5-Quart Tilt-Head Stand Mixer, Shopping carts-virtual and IRL-were filled. Women passive aggressively tagged their husbands in Facebook posts. View Full Returns Policy.On the day KitchenAid's Passion Red stand mixer color dropped, America lost its damn mind. Made to Order and Final Sale Furniture items are non-returnable and cannot be cancelled once the order is placed.įor returns of items purchased from your Williams Sonoma Gift Registry, we will gladly provide a refund or exchange for the merchandise within 90 days of your event or within 90 days of purchase, whichever date is later. We also cannot accept returns of any food products, which are considered final sale items. We cannot accept returns on monogrammed, personalized, special-order items, custom upholstery, food or on items damaged through normal wear and tear. To initiate your return, please contact us at 888.922.4108 or visit us at your local store. Please note that returned items must be in new condition.Ĭutlery returns (knife sets, single knives, cutting boards, knife sharpeners and knife storage) may require extra information and safety instructions. Returns with original receipt will be refunded in the original form of payment, cash and check refunds over $100 will be issued as a company check (may take 14 business days from time of request). Returns with a gift receipt will be refunded in the form of a Merchandise Credit for the amount indicated on the gift receipt. An original receipt or gift receipt is required for all returns and exchanges. Within 30 days, you may return most items for a refund of the merchandise value. Upon receipt, please inspect your purchase and notify us of any damage we will arrange for a prompt replacement. Attention to design, materials, safety and construction are our priority. Return PolicyĪt Williams Sonoma, we take great pride in the quality and craftsmanship of our products. This service is not available for some oversize items, items shipped directly from the supplier (including perishable and custom-manufactured items), out-of-stock items and items to be shipped outside the contiguous 48 states. Next Day Deliveryįor an additional charge of $26 per address, we can expedite delivery to most destinations. The shipping rate varies depending on your order total and shipping destination. UPS can deliver most in-stock items within 3–5 business days.
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